Fostering a Future where Artificial Intelligence and Ethics Coexist Harmoniously

We believe that as AI technology transforms our world, it's crucial to address the ethical implications that come along with it. From bias in algorithms to privacy concerns and the future of work, we dive into the complex challenges that AI presents.

Implementing ethical AI practices through Conscience can result in significant cost savings for businesses over the medium to long term. Here's how:

Avoiding Regulatory Fines

With governments around the world implementing stricter regulations around AI and data usage, companies risk substantial fines if they do not adhere to these regulations.

Preventing Lawsuits

Conscience's audit services identify potential issues early, allowing businesses to take corrective action before a lawsuit happens.

Increasing Customer Trust

By demonstrating their commitment to these issues, businesses can build customer trust and loyalty, reducing customer churn and increasing long-term revenue.

Improving Decision-Making

AI systems that incorporate ethics are less likely to make decisions that harm stakeholders (like employees or customers) and lead to financial repercussions.

Transparency and Accountability

We advocate for AI systems that are open in their workings and accountable for their outcomes. In a world of 'black box' AI, we stand for systems that can be understood and questioned


Encouraging Responsible Behavior

When processes are transparent, it's more likely that individuals and organizations will act responsibly, knowing that their actions can be scrutinized.

Enhancing Collaboration

Transparency can lead to better collaboration between different parties by providing a clear understanding of each other's roles, expectations, and constraints.


Promoting Ethical Behavior

Accountability creates a culture where ethical behavior is rewarded, and unethical behavior is not tolerated. It sets expectations for behavior and provides mechanisms to ensure those expectations are met.

Enhancing Public Confidence

Just like transparency, accountability helps in building trust. It reassures the public that there are checks and balances in place, promoting confidence in a system, whether it's AI or governance.

Our AI Ethical Blueprint

Conscience's AI Ethical Blueprint outlines a comprehensive strategy focused on the integration of ethical considerations in the development and deployment of Artificial Intelligence.



Ensuring adherence to global AI and data usage regulations is at the forefront of Conscience's strategy. By continuously monitoring the evolving regulatory landscape, Conscience aids businesses in aligning their operations with the latest standards. Through comprehensive audit services, potential ethical and regulatory breaches are identified early on, facilitating timely corrective actions and minimizing the risk of costly fines or lawsuits.



For Conscience, the nexus between ethical AI practices and customer trust is evident. They work alongside businesses to embed ethical practices, underscoring the pivotal role of transparency and accountability in building customer loyalty. Through Conscience's guidance, businesses can not only spotlight their commitment to ethical AI but also realize the economic advantages of reduced customer attrition and sustained revenue growth.



At its core, Conscience champions AI systems that prioritize the welfare of all stakeholders. By imparting knowledge on integrating ethics into AI algorithms, businesses are positioned to make decisions that avert harm to stakeholders. This proactive approach not only forestalls financial fallout but also fortifies the trustworthiness of AI-infused decision-making.



A clarion call for Conscience is the promotion of clear, comprehensible AI systems. They advocate for 'open' AI that invites understanding and scrutiny, equipping businesses with the tools and insights to make their AI processes discernible. In doing so, they underscore the dual benefits of fostering responsible organizational behavior and facilitating collaborative engagements between varied parties.



Conscience underscores accountability as a linchpin for ethical AI and governance. By weaving accountability into AI frameworks, they set robust behavioral benchmarks grounded in ethics. These checks and balances not only amplify public trust but also reassure all stakeholders that ethical and procedural standards are being upheld, ensuring confidence in both AI systems and overarching governance.

Our experts ensure that businesses stay ahead of the evolving landscape of AI regulations.

Jessie Richards


Liliana Rojas


Kane Carpenter


Dillan Goodman


James Matthams

Partner & CMO

Fannie Young


Jakob Spencer

Partner & COO

Sylvia Raymond


Owain Wagner


Gabriella Curry


What is Conscience and what services does it offer?

Conscience is an ethical AI platform providing a variety of services such as AI Ethics Consultation, AI Audit Services, Education and Training, Policy Recommendations, Research and Development, Community Building, News and Analysis, AI Ethics Events, Case Studies, and Public Advocacy.

How does Conscience help businesses save money?

Conscience helps businesses save money by preventing regulatory fines and lawsuits, retaining customers through enhanced trust in ethical AI practices, improving decision-making with ethical AI systems, and boosting brand reputation.3

What is the importance of ethical AI?

Ethical AI ensures that the AI systems respect privacy, fairness, transparency, and accountability. This not only helps in avoiding legal and regulatory issues but also helps in building trust with customers and the public, which is beneficial for businesses in the long run.

How can I be sure that Conscience's audit will identify potential ethical issues in our AI system?

Conscience employs a team of experts in AI, ethics, law, and various other fields. This interdisciplinary approach, coupled with a deep understanding of the latest developments in AI and ethics, allows Conscience to effectively identify potential ethical issues in AI systems.

What kind of educational resources does Conscience provide?

Conscience offers courses, workshops, webinars, and other educational materials on AI ethics. These resources aim to help individuals and organizations understand AI ethics and how to apply these principles in real-world scenarios.

What is the approach of Conscience towards AI and ethics?

Conscience believes in a proactive and holistic approach towards AI and ethics. This involves anticipating and addressing potential ethical issues in AI before they become problems and considering perspectives from various fields like technology, ethics, law, and sociology to understand and address these issues.

How can I get involved or learn more about Conscience's work?

You can get involved by participating in Conscience's events, joining its community, or using its educational resources to learn more about AI ethics. For more information, you can contact Conscience through their website.

Whether you're looking for consultation, wanting to learn more about our services, or interested in our educational resources, don't hesitate to reach out.

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